This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience. Click here to open our recommended press release distributor in a new window.
For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them. As such, we emphasized the book as a journalistic endeavor. Format is crucial and is not to be underestimated.
If you think a subheading could help your book press release, make sure it is adding to it, rather than just restating the headline in a slightly different way. Headline Just as a book title needs to be carefully chosen to interest potential readers, a press release needs a well thought out headline to make it stand out from the endless press releases journalists deal with.
Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished. It starts with the most important information: With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman — she truly is changing the business game for everyone.
While it can be a useful background document for journalists, a press release isn't a story. When you provide value early on, your readers can decide whether to stay or go. Janet Murray is a freelance journalist and media consultant.
Write To Your Readers. Where is your company located? If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. The other half is getting it in front of the right people: Black and others say you should assume no one is going to read beyond the first paragraph, which makes it the most important.
This was so successful because we added survey questions to intentionally generate PR-good headlines through the on-site polling. It is a great press release because it highlights our anniversary. Use a quote that provides some insight instead.
It also tells journalists that the end of the press release has been reached. But the main story has to get across in the first paragraph.
Contact your top outlets personally. Limit them for clearer and more efficient press releases.Press Release -- How to Write a Press Release, Press.
The conventional method for ending a press release is the hash symbol, three times, centered, like this: ### Step 1: Use the Above Book PR Template. So now that you know the format of how your press release should look, how do you write a book press release?
We’ll go into each of section of the book press release template in turn.
Write killer headlines. Most journalists get hundreds of emails every day, so it's a good idea to label emails containing press releases with the phrase "press release" or "story idea".
Jun 09, · How to Write a Press Release. In this Article: Article Summary Sample Press Releases Making it Pop Mastering the Format Community Q&A. Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release%(64).
Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. 1. Grab attention with a good headline. Nov 10, · A press release is the quickest and easiest way to get free publicity.
If well written, a press release can result in multiple published articles about your firm and its products.Download